Development Strategy & Feasibility

About the service

Development Strategy & Feasibility is the foundation of every Branfield project. This service focuses on evaluating land, scope, and capital deployment to determine whether a development is commercially viable before any design or construction commitments are made.

Our role is to provide clarity upfront, aligning site potential, planning parameters, build values, and investment objectives to ensure informed, confident decision-making from the outset.

Our Approach

Understanding the Opportunity

We begin by understanding the development context, including land characteristics, client objectives, intended use, and investment horizon. This ensures every feasibility assessment is aligned to both practical constraints and long-term value goals.

Site & Planning Assessment

We assess zoning, planning constraints, bulk, coverage, and regulatory considerations to determine what can realistically be developed on the site. This step establishes the development envelope and identifies early planning risks or opportunities.

Financial Feasibility & Build Values

Indicative build values are established based on project size, specification level, and site conditions. These are used to assess cost viability, capital efficiency, and margin sensitivity before progressing further into design or delivery.

Yield & Development Structuring

Where applicable, we assess layout efficiency, yield optimisation, and development configuration to ensure the project structure supports both usability and financial performance.

Risk Identification & Mitigation

Key risks, including cost, planning, constructability, and delivery timelines, are identified early. Mitigation strategies are incorporated into the development approach to reduce uncertainty and protect capital.

Decision Support & Next Steps

The outcome of this service is a clear, actionable development position, enabling clients and partners to proceed with confidence, refine scope, or pause investment based on well-founded analysis.